Meme-coin Floki has partnered with the International Table Tennis Federation (ITTF) World Team Table Tennis Championships Finals in Busan. This collaboration provides Floki optimal visibility at one of table tennis’s most prestigious tournaments.

The 10-day event, February 16-25, South Korea will host over 2,000 competitors from 40 countries vying for 16 qualification spots at the 2024 Summer Olympics. With an expected cumulative global TV audience of 451 million people over 1,241 broadcast hours, the century-mark celebration of Korean table tennis offers Floki prime exposure.

Floki aims to build a community around sports, allowing their branding prominent integration throughout the tournament. This presents engagement opportunities between the cryptocurrency and the event’s 519 million-plus online table tennis fans. The sport also boasts solid Asian viewership, where table tennis is popular. An approximate 398 million loyal followers throughout the continent tune into coverage regularly.

The largely 16-49-year-old male and female fanbase provides an ideal demographic for Floki. Their strategic alignment allows connecting with an engaged, targeted audience in a meaningful way around sport.

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